Maurice Lacroix has set itself a clear objective: both through consistent preservation of the long tradition of the Swiss watchmaking art and meeting its high standards, as well as creating, with its very own, innovative complications and movement developments, contemporary design and a heightened passion for detail and perfection, extraordinary timepieces.
Those who appreciate lasting value derived from the synergy of traditional watchmaking, creative development work and the latest technology, as well as aficionados seeking the extraordinary know not to entrust valuable, irrecoverable time to just any timepiece but rather to a timepiece from Maurice Lacroix.
The name Maurice Lacroix stands for decades of experience in the production of high-quality watches. Thanks to its first own manufacture movement and the own production of complex movement components, Maurice Lacroix took at the end of 2006 the last step toward becoming an exclusive Manufacture brand.
The Maurice Lacroix technical office, watch workshops and case factory in Saignelégier are among the industry’s most modern. Here, all the factors crucial to the successful production of outstanding timepieces converge: creativity, watchmaking experience, skilled craftsmanship, industrial expertise, technological proficiency and – last but not least – a pronounced sense of quality. Today, some 120,000 quality timepieces leave the workshop in Saignelégier every year, finding their way to customers all over the world.
Maurice Lacroix, with some 300 employees worldwide, ranks among the most successful Swiss watch brands in both national and international arenas. Thanks to having its own companies in Switzerland, Germany, the UK and the USA as well as distributors around the world, Maurice Lacroix has gradually captured all the internationally important watch markets. This means that Maurice Lacroix presently has its timepieces in some 3300 carefully selected shops in over 60 countries.
Having focussed on developing innovative additional functions for several years and presenting the ML 106 calibre, the first movement to be designed and developed entirely in-house, at the end of 2006 Maurice Lacroix took its place in the exclusive club of Swiss Manufacture brands by producing its own complex movement components for mechanical timepieces.
Highly modern workshops were established in Montfaucon in the Jura region, not far from the Maurice Lacroix watch ateliers. These workshops use the latest CNC technology to produce low-volume individual parts with high added value. Maurice Lacroix is emphasising its creative drive to differentiate its timepieces down to the tiniest detail and its desire to monitor, to the greatest possible extent, the development and manufacture of complex mechanical timepieces.
To recognise the true value of a watch takes time and a trained eye. It isn’t only the high quality materials, the ingenious mechanical movements and timeless designs that make our watches treasures that will be valued by future generations. First and foremost, it is the passion and precision of our watchmakers.
For this reason, every Maurice Lacroix is produced exactly the way that Swiss watchmakers have done it from the beginning – with dedication and expertise. And while innovation, high technology and state-of-the-art materials are just as important as the skilled craftsmanship of the watch making tradition, time has not stood still at Maurice Lacroix. The introduction of modern production and testing methods is emphasized just as strongly as the adherence to traditions that have been passed down through the years.