Legacy, Craftsmanship & Innovation: A Conversation with Paul Tacorian and Jaron Solomon

The Tacori Legacy: Where Heritage Meets Innovation

Tacori’s story begins with Paul’s parents, blending Armenian roots with American craftsmanship to create a brand that’s now synonymous with elegance and quality. The iconic crescent design, introduced in 1998, remains a signature of every Tacori piece. With all jewelry handcrafted in California, Tacori continues to champion Made in America values, ensuring quality and authenticity in every detail.

Craftsmanship That Speaks Volumes

Tacori’s in-house manufacturing allows for rapid customization and a consistent two-week turnaround—an impressive feat in the luxury space. Solomon Brothers shares this commitment to excellence, offering personalized service and curated collections that reflect each client’s unique story.

Trends Shaping the Jewelry Industry

From the rise of yellow gold and silver to the disruptive presence of lab-grown diamonds, the industry is shifting. Yet, as Paul and Jaron emphasize, natural diamonds still hold unmatched emotional and rarity value. Today’s luxury isn’t just about price—it’s about meaning, craftsmanship, and emotional connection.

Atlanta’s Rise as a Luxury Hub

With Solomon Brothers expanding into areas like Sharpsburg and Trilith Park, Atlanta is emerging as a center for both luxury and innovation. The city’s tech-forward culture complements the jewelry industry’s embrace of tools like AI, laser welding, and 3D printing, all aimed at enhancing—not replacing—human artistry.

Family, Legacy & Emotional Impact

Both guests reflect on the emotional depth of working in a family business. Paul shares heartfelt stories of collaborating with his father and sister, while Jaron speaks to the trust and reputation built by his father over four decades. Their shared mission? To set trends, not follow them—and to keep craftsmanship and family values at the heart of everything they do.

Ready to Experience the Legacy?

Whether you're shopping for the holidays, exploring our Buy Back Program, or looking to design something truly personal, Solomon Brothers is here to help. Book your private appointment today and discover the emotional power of jewelry that tells your story.