BOOK APPOINTMENT 
A quick reference for the vendors, agencies, and press we work alongside — the marks, colors, type, and tone that keep every co-branded placement recognizably Solomon Brothers. Forty-four years family-owned in Atlanta; still the same standard.
Positioning
Family-led. Fine jewelry. Atlanta, since 1982.
Rooted in trust, expertise, and generational legacy — elevated presentation, genuinely approachable experience.
Solomon Brothers is a family-led fine jewelry company positioned within the luxury jewelry market, balancing elevated presentation with genuine approachability. The brand's reputation is built on transparency, education, and long-standing customer relationships — clients are guided through meaningful purchases with expertise and care. Three showrooms: Buckhead, Alpharetta, and Sharpsburg.
Brand Pillars
What every placement should reflect
The three ideas that should show up — explicitly or implicitly — in any co-branded content.
Heritage & Expertise
Decades of experience in diamonds and fine jewelry. Deep industry knowledge and craftsmanship in every client interaction — reinforcing trust in a complex, meaningful purchase.
Approachable Luxury
Luxury that feels welcoming, not intimidating. Elevated, but never distant or impersonal — clients should feel comfortable asking questions and exploring.
Community & Relationships
Deeply rooted in Atlanta. Relationships that extend beyond a single transaction — personal connection and trust across years, and generations.
Voice
Tone, in practice
Knowledgeable, warm, confident without overstatement, personal rather than transactional. The pattern: lead with meaning, not product.
"Shop our engagement rings today."
"Choosing an engagement ring is one of life's most meaningful moments. Our team is here to guide you through every step."
"Learn about diamond quality."
"Understanding diamond quality can feel complex. Our experts are here to walk you through the details so you can choose with confidence."
"Celebrate your anniversary with beautiful jewelry."
"Anniversaries are milestones worth celebrating. A thoughtfully chosen piece can honor the memories you've built together."
Logo System
Primary mark, monogram, digital mark
Use the primary wordmark wherever space allows. The monogram and digital mark are for constrained formats only.
Primary LogoThe most recognizable expression of the brand. Prioritize wherever space allows.
Secondary LogoScript monogram — for layouts the primary logo doesn't fit.
Digital MarkSmall-scale digital only — favicons and similar, where other marks aren't legible.Correct Usage
- Preserve logo proportions
- Maintain clear space around the mark
- Use approved brand colors only
- Ensure sufficient contrast against the background
Never
- Stretch or distort the logo
- Rotate the logo
- Apply effects (shadows, glows, gradients)
- Recolor outside the approved palette
- Crop it out of frame or otherwise alter it
Color System
Primary & secondary palette
Click any swatch to copy its hex value. Primary colors dominate; secondary colors are for accents only — never compete with one another.
Primary — backgrounds, typography, core layouts
Secondary — accents, callouts, seasonal & campaign work
Typography
Freight Text Pro & Freight Sans
Web preview approximated with Cormorant Garamond / Work Sans — the licensed Freight family is available from the marketing team for production use.
Primary — headlines & feature moments
Freight Text Pro · use sparinglySecondary — body copy & UI
Freight Sans · body, captions, product infoType hierarchy
sizes may scale by application| Role | Size | Weight | Sample |
|---|---|---|---|
| Display Title | 36pt | Medium / Semibold | Solomon Brothers |
| Subtitle | 30pt | Medium | Solomon Brothers |
| H1 | 22pt | Medium | Solomon Brothers |
| H2 | 18pt | Medium | Solomon Brothers |
| H3 | 16pt | Medium | Solomon Brothers |
| Body Copy | 12pt | Medium / Book | Solomon Brothers |
| Caption | 10.5pt | Book / Light | Solomon Brothers |
Photography
Warm, authentic, in context
Clarity and warmth over trend-driven or overly staged visuals — genuine human interaction, jewelry shown as it's worn and experienced.
Warm, inviting light
Natural, warm tones. Avoid harsh, overly bright, or oversaturated lighting — favor clean highlights and natural contrast.
Jewelry in context
Worn, gifted, admired — shown within a real environment, not isolated as a product-only shot.
Refined composition
Clean backgrounds and intentional framing. Whitespace and thoughtful cropping over visual clutter.
Avoid
Asset Files
Formats & color modes
Request the file you need from the marketing team — see contact below.
| Format | Use case |
|---|---|
| PNG | Digital applications requiring a transparent background |
| JPG | General digital use and image-based applications |
| SVG / EPS / PDF | Vector formats for scalable and professional print production |
| AI | Editable Adobe Illustrator source files, for internal/production use |
| RGB | Color mode for websites, social media, presentations, email |
| CMYK | Color mode for print — packaging, signage, ads, collateral |
Need the full-resolution files?
Logo source files (AI, SVG, EPS), the complete color and type kit, and photography for co-branded work — request them directly from our marketing team.